Building an International Cosmetics and SkinCare Brand with Oke Maduewesi

Oke Maduewesi is the Founder and CEO of Zaron group of companies and a mother of two girls, Zara and Ona, from which she had coined the name of her beauty line ‘Zaron’. She holds a degree in Economics from Edo State University, Ekpoma and a Masters degree in Business Administration (MBA) from the University of Leeds, United Kingdom.

In 2009, a pregnant Oke lost her husband in a tragic plane crash and was left with a two-year-old child to take care of as well. However challenging, she fought her way through a very dark moment to do more accomplishing things with her life. She quit her job as the Senior Manager at Zenith Bank Plc. to pursue her passion, creating a range of make-up that would suit women of colour.

In 2011, she created Zaron, an enterprise that now manufactures and distributes cosmetics and hair products which has been tailored to the specific needs of African women. Zaron keeps empowering Nigerian widows as a way of giving back to society.

In this 🎙️ episode, you will learn:

✨ How Oke Maduewesi built a contemporary innovative cosmetics brand that has grown in over 13 countries, whilst contributing to Africa’s fast-growing beauty industry and empowering women all over Nigeria.

✨ How she overcame the challenges of growing her beauty empire in Africa and setting up a skincare line in the middle of a pandemic.

✨ Her experience with international expansion and competing with other international brands in Africa and beyond.

✨ And so much more!